Increasing E-commerce Sales of a Retail Clients

Client

MimiHomme

A mid-level online retail company specializing in home decor.

Challenge

The client faced flat sales despite a powerful online presence. It struggled with low conversion rates and high purchase abandonment.

Solution

Sigma implemented a comprehensive digital marketing strategy focusing on conversion rate optimization. The approach included a complete website renovation to improve user experience and streamline the checkout process. Additionally, Sigma launched targeted email marketing campaigns to attract abandoned cart users and offer personalized discounts based on their browsing history.

Result

Within three months, the client experienced a 45% increase in conversion rates and a 35% reduction in cart abandonment. The personalized email campaigns contributed to a 25% increase in repeat purchases. The website redesign led to a 50% boost in overall traffic and a significant rise in average order amount. The successful project demonstrated Sigma’s ability to resolve e-commerce challenges and gain substantial revenue growth.