Improving Brand Visibility for a Tech Startup

Client

Solaris

A tech startup specializing in innovative smart home devices.

Challenge

The startup struggled with brand visibility and recognition in a highly competitive market. They needed a strategy to make a difference and attract their target audience.

Solution

Sigma developed an integrated digital marketing campaign focusing on SEO, content marketing, as well as social media engagement. We created high-quality content that highlighted the startup’s unique value and incorporated best SEO practices to improve search engine rankings. Social media campaigns were designed to generate buzz and build a community for the brand.

Result

Over six months, the startup’s website gained a 60% increase in organic traffic and achieved top rankings. Social media followers grew by 70%, and engagement rates doubled. The increased visibility led to a 40% boost in product inquiries and a prominent improvement in brand recognition within the industry. Sigma’s comprehensive approach effectively positioned the startup as a pioneer in the smart home market.