Improving Local SEO for a Restaurant Chain

Client

Bella Pizza

A regional restaurant chain with multiple locations across the country.

Challenge

The client wanted to increase local visibility and drive foot traffic to their restaurants, but they struggled with inconsistent local search rankings and poor online reviews.

Solution

Sigma executed a local SEO strategy that included optimizing Google My Business profiles, enhancing local citations, and managing online reviews. We conducted a thorough audit of local listings to ensure consistency, implemented a robust review management system to encourage positive feedback, and created targeted content to attract nearby customers.

Result

The client’s local search rankings improved significantly, with a 60% increase in visibility across all locations. Google My Business profile views and direction requests also grew by 50%. Online reviews improved, leading to a 35-40% increase in positive feedback. The local SEO efforts effectively boosted foot traffic and overall sales for the restaurant chain, demonstrating Sigma’s expertise in enhancing local online presence.