Increasing Lead Flow for a B2B Service Provider

Client

Prime Solutions

A B2B company offering specialized consulting services for the financial sector.

Challenge

The client needed to generate high-quality leads and improve their overall lead conversion rates. Their existing marketing efforts were not yielding satisfactory results.

Solution

Sigma designed a targeted lead generation strategy combining LinkedIn advertising, content marketing, and webinar hosting. We designed engaging ad creatives and landing pages to capture leads, developed authentic content to establish thought leadership, and hosted webinars to engage potential clients directly. Moreover, the strategy was supported by a robust lead-nurturing email campaign.

Result

The client experienced a 40% increase in qualified leads within the first quarter. Webinar attendance exceeded expectations, with a 35% conversion rate from attendees to clients. LinkedIn ad campaigns generated a 30% lower cost per lead compared to previous efforts. The comprehensive lead generation approach successfully expanded the client’s customers and increased their market share in the financial sector.